The Best Job Search Campaign is a Long-term One

People change jobs and even careers in today’s job market like they do cars or laptops. This is an exaggeration, but it is stated to make a point.

The idea that a worker finishes school and then secures a great job that has lifetime security and fulfillment is long gone. A society that is speeding up (almost out of control it seems sometimes), brutal corporate layoff policies, and jobs that can become obsolete in a few years reflect our new reality.

So what does all of this have to do with job search strategies? Most people kick into job search mode when they are out of work or want to find a new job and/or career. This seems to make sense since why would anyone want to go through the pain of a job search campaign unless they have to.  However, there is an alternative approach that better addresses the fluid nature of today’s job market.

The most productive job search strategy campaign is possibly one that never really ends. Beginning and ending the search for new employment opportunities based on immediate needs is inefficient and not compatible with a career that involves multiple job changes. Instead, designing a long-range strategy that strengthens over time can be more efficient and promote maximum flexibility.

Here are three ways workers can develop and sustain a long-range job search campaign.

Consider the Networking Process to be Ongoing and not Episodic
Too often, people will network in a frenzy when they are interested in finding new employment and then shut the process down when the immediate goal is reached. A better approach may be to develop a “big picture” networking strategy that is sustainable over the long-term, becoming a particularly valuable resource when looking for new employment.

Most people who network effectively realize early on that the process starts slow, but can quickly escalate into something quite impressive if using creativity and having perseverance.  The issue of building a successful networking strategy was addressed in a previous post.

Obtaining Dynamic Career Materials That Can be Successfully Adapted Overtime
In a similar fashion to networking, people will often view the development of résumés, cover letters, social media profiles, and other career documents as something to do when looking for new work. However, the optimal approach may be to find a great writer who can develop compelling documents that serve as a foundation for both current and future job search campaigns.

Such documents can be tailored to the nuances of specific job searches over time, avoiding the need to continuously reinvent the wheel. The focus here is to find a document writer who can accurately and eloquently reflect career evolution through updates and revamps, as opposed to total redos.

Do Not Wait Until Becoming Unemployed or Unhappy Before Exploring Job Alternatives
Thinking that you have found the perfect job and can sit back and enjoy your career does not reflect reality (as addressed above). Remaining current on new concepts, technologies, and opportunities within your chosen career or even other career paths can be invigorating and empowering. It can also help reduce the anxiety created by the decision to look for new employment because the job search has actually never ended.

Contemplating a career change can more effectively be done when comfortably employed and not when actively looking. There are a variety of career assessment tools people can pursue, such as the Strong Interest Inventory that can be very helpful in this regard.

While the need find new employment can create a sense of urgency and even panic, developing a long-term job search strategy that is sustained over time can make a big difference in finding a great job or even new career more quickly.

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